As a product designer, I worked on one of the bank's products, specifically Jusan Invest. I focused on enhancing the customer experience and implementing new investment products.
Within our bank, I proposed the idea of implementing a unified design system across B2C products.
In order to understand at which stages of the securities purchasing process users encounter problems, I used the CJM framework.
I performed purchases as a product user, during which I identified areas where users faced difficulties.
Minor system bugs were skillfully identified and subsequently addressed with expedited diligence, ensuring a seamless and optimized system performance.
To pinpoint issues in the securities purchasing process, I applied the CJM framework and made purchases as a product user. During this process, I identified user difficulties.
To effectively address user issues, I employed competitor analysis. This approach allows for a quick examination of how similar problems were solved by competitors and helps identify the most optimal solutions.
Leveraging a robust foundation of hypotheses, in-depth CJM insights, and a comprehensive competitor analysis, I dedicated meticulous effort to craft and refine prototypes.
I proposed various options for conducting research with stakeholders. These research will help us gain a deeper understanding of user needs and expectations.
Taking into account the technologies used and the work done above, I performed a redesign of the service. I considered the technical limitations associated with service development.
1. After analyzing competitors and studying user feedback, I discovered that users wanted to see a range of actions they can perform with their brokerage account.
Users found it more convenient to make transfers, perform currency conversions, receive reports, and view a list of completed transactions.
2. As part of the comprehensive redesign effort, I proposed a crucial modification to the briefcase card due to users occasionally struggling to locate it promptly.
Furthermore, our findings conclusively revealed that users often failed to grasp that the two identical indicators represented the same metric for varying time periods.
3. Additionally, I comprehensively redesigned the stock card based on competitor analysis and the evident user challenge in comprehending the performance of stocks, specifically distinguishing between growth and decline trends.
4. Additionally, a significant improvement was the addition of an exit button from the investment section to the main Super app section. Furthermore, it was proposed to implement this feature across all of the bank's products.
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