As a product designer, my primary focus was on implementing the product design process and creating design layouts.
I was tasked with building user personas and conducting audience research to understand how effectively our future and existing products address user problems and pain points.
We worked on products that had not been automated in other similar banks for such a niche audience. Previously, customers had to visit branches and invest a significant amount of resources to access such banking services.
The goal was to fully automate the service delivery process to increase the number of inquiries from the large corporate business segment, which, in turn, brought significant profit to the bank.
Automate and optimize the issuance process for bank employees.
Speed up and streamline the online guarantee issuance process for clients.
Reduction in the time required to issue a guarantee.
Increase in the number of clients through the automated process.
I conducted audience research and built user personas. Additionally, I designed the Customer Journey Map (CJM) for the entire user journey, starting from their initial encounter with our products and addressing the issues they faced.
During the research, I conducted interviews to learn about the difficulties users encountered and what they desired from the products.
The main task was to release a product for users in the large corporate business segment in the "Deposits" section.
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